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PRODUCT DESIGN ◆ PRODUCT MANAGEMENT ◆ REQUIREMENTS
Building sustainable product evolution with agile design
Building sustainable product evolution with agile design
Effective product management and end-to-end design process to enable a consistent 2-week delivery cadence, producing a higher quality software and boosting user satisfaction.
PRODUCT
PRODUCT
A custom-built workflow management solution for an industrial design prototyping lab.
CHALLENGES
CHALLENGES
Highly complex business rules and dependencies
Lots of custom components disconnected from design system
High effort to refine requirements
Massive backlog and incompatible prioritization
Slow delivery cadence
ROLE
ROLE
As a Product Designer, I managed the entire design process and product strategy. During nearly 2 years with the team, I successfully conceptualized and designed dozens of epics, features, and redesigns for the product.
This project was a turning point in my career. Thanks to my significant contributions, I became a recognized technical authority, leading to consulting roles on other projects. This recognition also paved the way for my transition into a leadership position, where I oversaw multiple projects and managed a team of Designers.
CAPABILITIES
CAPABILITIES
Interviews
Focus groups
Contextual inquiry
Observation
Rapid prototyping
Wireframes
Interactive mockups
User stories
Roadmap planning
Backlog management
Product vision
APPROACHING THE CHALLENGES
APPROACHING THE CHALLENGES
CONTEXT
CONTEXT
The product was live for almost almost 2 years and it was a critical tool for the lab, I needed to quickly understand its complex business rules and dependencies.
APPROACH
APPROACH
I've streamlined existing resources and documented app flows in order to understand product's complex rules.
My team support was essential for my onboarding journey, helping me to structure my learning path to become an expert on the hottest areas of the product pretty fast.
PRACTICES
PRACTICES
The still maturing design system and excessive component customization has affected the performance and consistency, impacting the overall quality of the product.
APPROACH
APPROACH
To ensure existing patterns reuse, I've developed specific libraries for the product's custom components.
I've recalibrated the ways of working with the PO and used every opportunity to illustrate how the current practices contributed to some of the issues we were facing.
PROCESSES
PROCESSES
The product had lots of special rules and dependencies that required a high of effort to figure out the impacts whenever introducing or changing anything.
APPROACH
APPROACH
I've created checklists for impact and dependencies to make sure we covered important scenarios and ultimately reduce the cost of change.
We've experimented with brainwriting in the refinement sessions to better capture team's insights in the written form for discussion.
ROADMAP
ROADMAP
It took a long time to launch and the users were disappointed and skeptical that they would ever get what they needed. The technical debt has reached a critical point.
APPROACH
APPROACH
Conducting interviews and focus groups, I gained in-depth understanding of user needs and identified the highest value items that didn't touch app core.
We've made a collective effort to educate the PO on the advantages of releasing sooner and getting early user feedback to support her decisions.
With a dual-track sprint, the team resolved technical debt along with features and enhancements.
AGILE DESIGN
AGILE DESIGN
Agile design emphasizes flexibility, collaboration, and iterative development in the design process, allowing to create and refine design in shorter cycles, typically lasting from one to four weeks.
Frequent feedback from stakeholders and users enables the team to quickly adapt and improve the design based on that feedback.
RESULTS
RESULTS
Better product, happier and more productive users
Better product, happier and more productive users
The strategies adopted allowed to consistently launch product updates every 2 weeks, resulting in high user satisfaction, regained stakeholders trust and project longevity. The team took on high value stories that were in the backlog for a long time, and effectively modernize and optimize the solution.
QUALITY
QUALITY
Elevated technical discussions as a team with improved documentation.
PRODUCTIVITY
PRODUCTIVITY
More productive refinement sessions and better decision tracking.
CONSISTENCY
CONSISTENCY
Streamlined prototyping process enabling product consistency.
CADENCE
CADENCE
2-week release cadence, enhanced product security, stability and performance.
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